Target Audience

Directors, Sales Directors and Sales Managers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Sales Management Workshop
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These topics provide sales managers in SMEs with the necessary knowledge, skills, and tools to develop effective sales strategies, lead high-performing sales teams, cultivate customer relationships, and drive business growth in competitive markets.
Topics Covered

1.  Sales Strategy Development: 
   - Creating a sales strategy aligned with the company's goals, target market, and competitive landscape.
   - Identifying and prioritizing sales channels, such as direct sales, online sales, partnerships, or distribution networks.
   - Setting sales objectives, quotas, and performance targets to drive revenue growth and profitability.
   - Developing pricing strategies, discounts, and promotional tactics to maximize sales opportunities while maintaining profitability.

2.  Sales Team Management and Leadership: 
   - Recruiting, training, and developing a high-performing sales team with the right skills, attitudes, and competencies.
   - Providing ongoing coaching, feedback, and support to empower sales representatives and drive individual and team performance.
   - Setting clear expectations, KPIs, and performance metrics to measure sales performance and track progress towards goals.
   - Motivating and incentivizing sales teams through rewards, recognition programs, and sales contests to boost morale and productivity.

3.  Customer Relationship Management (CRM): 
   - Implementing and optimizing CRM systems to manage customer interactions, track sales activities, and capture valuable customer data.
   - Leveraging CRM tools for lead generation, prospecting, pipeline management, and customer segmentation.
   - Developing customer-centric sales processes and workflows to enhance customer satisfaction, loyalty, and retention.
   - Utilizing CRM analytics and reporting features to gain insights into sales trends, customer behavior, and opportunities for growth.

4.  Sales Performance Analysis and Improvement: 
   - Conducting regular performance reviews and sales analysis to identify strengths, weaknesses, and areas for improvement.
   - Analyzing sales data, forecasts, and trends to assess sales performance against targets and make data-driven decisions.
   - Implementing corrective actions, sales strategies, and process improvements to address performance gaps and optimize sales efficiency.
   - Continuous learning and development initiatives to keep sales managers and teams updated on industry trends, sales techniques, and best practices.