Target Audience
Directors, Sales Directors and Sales Managers. Programme Standards
- Maximum 6 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors Price
EUR248 ex VAT per participant. |
Sales Management Workshop
These topics provide sales managers in SMEs with the necessary knowledge, skills, and tools to develop effective sales strategies, lead high-performing sales teams, cultivate customer relationships, and drive business growth in competitive markets. Topics Covered
1. Sales Strategy Development: - Creating a sales strategy aligned with the company's goals, target market, and competitive landscape. - Identifying and prioritizing sales channels, such as direct sales, online sales, partnerships, or distribution networks. - Setting sales objectives, quotas, and performance targets to drive revenue growth and profitability. - Developing pricing strategies, discounts, and promotional tactics to maximize sales opportunities while maintaining profitability. 2. Sales Team Management and Leadership: - Recruiting, training, and developing a high-performing sales team with the right skills, attitudes, and competencies. - Providing ongoing coaching, feedback, and support to empower sales representatives and drive individual and team performance. - Setting clear expectations, KPIs, and performance metrics to measure sales performance and track progress towards goals. - Motivating and incentivizing sales teams through rewards, recognition programs, and sales contests to boost morale and productivity. 3. Customer Relationship Management (CRM): - Implementing and optimizing CRM systems to manage customer interactions, track sales activities, and capture valuable customer data. - Leveraging CRM tools for lead generation, prospecting, pipeline management, and customer segmentation. - Developing customer-centric sales processes and workflows to enhance customer satisfaction, loyalty, and retention. - Utilizing CRM analytics and reporting features to gain insights into sales trends, customer behavior, and opportunities for growth. 4. Sales Performance Analysis and Improvement: - Conducting regular performance reviews and sales analysis to identify strengths, weaknesses, and areas for improvement. - Analyzing sales data, forecasts, and trends to assess sales performance against targets and make data-driven decisions. - Implementing corrective actions, sales strategies, and process improvements to address performance gaps and optimize sales efficiency. - Continuous learning and development initiatives to keep sales managers and teams updated on industry trends, sales techniques, and best practices. |