Target Audience
Directors, Retail Managers, Sales Managers and Merchandiser Supervisors. Programme Standards
- Maximum 6 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors Price
EUR248 ex VAT per participant. |
Retail Merchandising Workshop
By covering these topics, the workshop can provide participants with the knowledge and skills needed to create compelling retail environments, optimize product assortments, and execute effective merchandising strategies to drive sales and enhance the overall shopping experience for customers. Topics Covered
1. Merchandising Strategies and Planning: - Introduction to retail merchandising and its importance in driving sales and customer engagement. - Understanding consumer behavior, market trends, and customer demographics to inform merchandising decisions. - Developing merchandising strategies aligned with the retailer's brand identity, pricing strategy, and target market. - Merchandise planning techniques, including assortment planning, space allocation, and inventory management to optimize sales and profitability. 2. Visual Merchandising and Store Layout: - Principles of effective visual merchandising to create appealing product displays and attract customers. - Techniques for organizing merchandise within the store layout to enhance traffic flow and customer navigation. - Use of visual elements such as signage, lighting, color, and props to communicate brand messaging and product benefits. - Incorporating seasonal themes, promotional displays, and storytelling techniques to create immersive shopping experiences. 3. Product Selection and Assortment Planning: - Strategies for curating product assortments that meet customer needs, preferences, and lifestyle trends. - Merchandise buying process, including vendor selection, product sourcing, and negotiation of terms and pricing. - Analysis of sales data, market research, and competitor analysis to inform product selection and assortment planning. - Balancing core product offerings with seasonal trends, new arrivals, and limited-edition collections to maintain freshness and excitement. 4. Promotional and Pricing Strategies: - Development of promotional calendars and sales events to drive traffic and boost sales. - Pricing strategies, including markdown optimization, pricing psychology, and dynamic pricing techniques. - Implementation of promotional tactics such as discounts, coupons, bundle offers, and loyalty programs to incentivize purchases. - Monitoring and evaluating the effectiveness of promotional campaigns through sales analysis, customer feedback, and ROI measurement. |