Target Audience

Directors, Sales Managers and Salespersons involved in B2C environments.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Professional Selling Workshop​

By covering these key topics in a professional selling workshop, participants can gain valuable insights, skills, and strategies to excel in their sales roles, drive revenue growth, and deliver exceptional value to their customers.
Topics Covered

1.  Understanding the Sales Process: 
   - Overview of the sales cycle and its stages, from prospecting to closing the sale.
   - Importance of building rapport, establishing trust, and understanding customer needs.
   - Techniques for effective communication, active listening, and asking probing questions to uncover customer pain points and motivations.
   - Strategies for qualifying leads, handling objections, and negotiating win-win solutions.

2.  Developing Sales Skills and Techniques:
   - Sales presentation skills, including structuring compelling sales pitches and delivering persuasive messages.
   - Building a personal brand and developing a unique selling proposition (USP) to differentiate yourself and your offerings in the marketplace.
   - Techniques for handling objections and overcoming resistance, such as reframing objections as opportunities and providing evidence-based responses.
   - Closing techniques and strategies for gaining commitment from prospects, such as trial closes, assumptive closes, and urgency tactics.

3.  Building and Managing Customer Relationships: 
   - Importance of relationship selling and building long-term partnerships with customers.
   - Strategies for prospecting and lead generation, including leveraging referrals, networking, and using digital marketing tools.
   - Effective account management techniques, such as regular communication, follow-up, and providing exceptional customer service.
   - Developing strategies for upselling, cross-selling, and maximizing customer lifetime value (CLV) through value-added solutions and ongoing support.

4.  Utilizing Sales Technology and Tools: 
   - Introduction to sales technology tools and platforms, such as customer relationship management (CRM) systems, sales automation software, and sales analytics tools.
   - Leveraging digital channels for prospecting, lead nurturing, and closing sales, including email marketing, social selling, and online presentations.
   - Harnessing data and analytics to track sales performance, identify trends, and make data-driven decisions to optimize sales efforts.
   - Integrating sales technology with other business functions, such as marketing, customer support, and product development, to streamline processes and improve collaboration.​