Target Audience
Marketing Directors, Marketing Officers and Executives. Programme Standards
- Maximum 6 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors Price
EUR248 ex VAT per participant. |
Professional Content Creator Workshop
These topics provide marketers with the knowledge and skills necessary to develop, create, optimize, and distribute professional content that engages audiences, drives traffic, and achieves marketing objectives. Topics Covered
1. Content Strategy Development: - Understanding the target audience: Identifying buyer personas, demographics, interests, and pain points. - Defining goals and objectives: Setting clear and measurable objectives for content creation aligned with overall marketing goals. - Content mapping: Mapping out the buyer's journey and identifying content types and formats for each stage. - Editorial calendar planning: Developing a schedule for content creation, publication, and promotion to ensure consistency and relevance. 2. Content Creation Techniques: - Storytelling fundamentals: Crafting compelling narratives that resonate with the target audience and evoke emotions. - Content formats and mediums: Exploring different types of content such as blog posts, videos, infographics, podcasts, and social media posts. - Copywriting best practices: Writing engaging headlines, clear calls-to-action (CTAs), and persuasive copy that drives action. - Visual content creation: Design principles for creating visually appealing graphics, images, and videos to enhance content effectiveness. 3. Content Optimisation and Distribution: - Search engine optimization (SEO) basics: Optimizing content for search engines by incorporating relevant keywords, meta tags, and structured data. - Content distribution channels: Understanding various channels for distributing content, including websites, social media platforms, email marketing, and content syndication. - Paid promotion strategies: Leveraging paid advertising channels such as Google Ads, social media ads, and sponsored content to amplify reach and engagement. - Performance tracking and analytics: Using tools like Google Analytics, social media insights, and marketing automation platforms to measure content performance and make data-driven decisions. 4. Content Repurposing and Recycling: - Repurposing content for multiple channels: Strategies for adapting existing content into different formats and mediums to reach a broader audience. - Evergreen content creation: Creating timeless content that remains relevant and valuable over time, reducing the need for constant content creation. - User-generated content (UGC): Encouraging customers and followers to create and share content related to your brand, products, or services. - Content maintenance and updating: Regularly reviewing and updating existing content to ensure accuracy, relevance, and alignment with current trends and best practices. |