Target Audience

Directors, Marketing Managers and Corporate Content Creators managing Influencers and Freelance Digital Content Creators.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Influencer Management  Workshop
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By addressing these topics in a workshop, marketers can gain practical knowledge and skills to effectively plan, execute, and evaluate influencer marketing campaigns, driving brand awareness, engagement, and ultimately, business growth.
Topics Covered

1.  Influencer Marketing Strategy Development:
   - Identifying campaign objectives and target audience demographics for effective influencer marketing.
   - Selection criteria for choosing the right influencers or digital content creators based on brand alignment, audience reach, engagement metrics, and authenticity.
   - Negotiation and contract management with influencers, including compensation structures, deliverables, and performance metrics.
   - Integration of influencer marketing into overall marketing strategies and cross-channel campaigns.

2.  Content Collaboration and Creative Briefing: 
   - Crafting creative briefs that clearly communicate campaign goals, messaging guidelines, brand voice, and content requirements to influencers.
   - Collaboration with influencers in content creation, including brainstorming ideas, developing concepts, and providing feedback.
   - Leveraging different content formats and platforms (e.g., social media posts, videos, blog articles) to maximize engagement and reach.
   - Ensuring compliance with legal and regulatory guidelines, such as FTC disclosure requirements and copyright laws.

3.  Relationship Building and Community Management: 
   - Building strong relationships with influencers and nurturing long-term partnerships based on mutual trust, respect, and collaboration.
   - Providing ongoing support and resources to influencers, including product samples, exclusive access, and promotional materials.
   - Monitoring and engaging with influencer communities and audience feedback to foster authentic interactions and brand advocacy.
   - Resolving conflicts or issues that may arise during influencer partnerships and maintaining open communication channels.

4.  Performance Measurement and ROI Analysis:
   - Defining key performance indicators (KPIs) and success metrics for influencer campaigns, such as reach, engagement, click-through rates, and conversions.
   - Tracking and analyzing campaign performance using analytics tools and platform insights to assess effectiveness and optimize strategies.
   - Calculating return on investment (ROI) and attributing revenue or other business outcomes to influencer marketing efforts.
   - Iterating and refining influencer marketing strategies based on data-driven insights and learnings from past campaigns.