Target Audience

Directors, Head of Marketing, Marketing Managers and Marketing Officers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Guerrilla Marketing Workshop
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By covering these key topics, marketing managers can gain valuable insights and practical strategies for conceptualising, planning, and executing guerrilla marketing campaigns that capture attention, drive engagement, and deliver results within tight budget constraints.
Topics Covered

1.  Understanding Guerrilla Marketing Principles: 
   - Introduction to guerrilla marketing and its core principles, including creativity, surprise, and cost-effectiveness.
   - Exploring the origins and evolution of guerrilla marketing tactics.
   - Case studies and examples of successful guerrilla marketing campaigns from various industries.
   - Identifying the characteristics of a successful guerrilla marketing campaign and how they differ from traditional marketing approaches.

2.  Creative Campaign Ideation and Execution: 
   - Techniques for generating innovative and attention-grabbing campaign ideas on a limited budget.
   - Brainstorming exercises to encourage creativity and out-of-the-box thinking.
   - Planning and executing guerrilla marketing campaigns across different channels, such as social media, public spaces, events, and stunts.
   - Leveraging storytelling, humor, and viral elements to create memorable and shareable content.

3.  Targeting and Engaging the Right Audience: 
   - Identifying the target audience and understanding their preferences, behaviors, and pain points.
   - Tailoring guerrilla marketing tactics to resonate with specific demographics and psychographics.
   - Strategies for reaching niche audiences through grassroots efforts, community involvement, and local partnerships.
   - Measuring audience engagement and feedback to gauge the effectiveness of guerrilla marketing campaigns.

4.  Risk Management and Legal Considerations: 
   - Understanding the potential risks and challenges associated with guerrilla marketing, such as public perception, backlash, and legal issues.
   - Compliance with local regulations, permits, and codes of conduct when executing guerrilla marketing activities.
   - Strategies for mitigating risks and handling crisis situations in real-time.
   - Case studies of guerrilla marketing campaigns that faced controversy or legal challenges, and the lessons learned from these experiences.