Target Audience

Marketing Directors, and Officers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Email Marketing Workshop

By covering these key topics, marketing managers can gain a solid understanding of the principles, strategies, and best practices for successful email marketing campaigns, ultimately driving engagement, conversions, and revenue for their organisations.
Topics Covered

1.  Email Marketing Strategy Development:
   - Understanding the role of email marketing within the overall marketing strategy.
   - Setting goals and objectives for email marketing campaigns.
   - Segmentation and targeting strategies to ensure messages are relevant to different audience segments.
   - Developing a content strategy that aligns with the brand's voice, objectives, and target audience.

2.  Creating Effective Email Campaigns: 
   - Best practices for designing visually appealing and mobile-responsive email templates.
   - Crafting compelling subject lines and preheader text to increase open rates.
   - Writing engaging and persuasive email copy that drives action and conversions.
   - Incorporating multimedia elements, such as images, videos, and GIFs, to enhance engagement.

3.  Email Automation and Personalization: 
   - Implementing email automation workflows for various stages of the customer journey, such as welcome emails, nurturing sequences, and re-engagement campaigns.
   - Utilising dynamic content and personalisation tokens to customise emails based on recipient data, behaviours, and preferences.
   - Setting up triggered emails based on specific actions or events, such as abandoned cart reminders or birthday offers.
   - Testing and optimizing automated campaigns for maximum effectiveness and ROI.

4.  Email Deliverability and Compliance: 
   - Understanding the factors that affect email deliverability, such as sender reputation, authentication protocols (SPF, DKIM, DMARC), and email content quality.
   - Strategies for maintaining a clean and engaged email list, including list hygiene practices and permission-based marketing.
   - Compliance with email marketing regulations, such as CAN-SPAM (in the United States) and GDPR (in the European Union), including obtaining consent, providing opt-out options, and honoring unsubscribe requests.
   - Monitoring email deliverability metrics, such as bounce rates, spam complaints, and inbox placement, and implementing corrective actions as needed.