Target Audience

Directors, Sales Managers,  and Finance Officers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Costing and Pricing Workshop

By addressing these key topics in a workshop on costing and pricing, managers and business owners can gain valuable insights and tools to make informed decisions, optimise profitability, and sustain competitive advantage in the marketplace.
Topics Covered

1.  Costing Methods and Analysis: 
   - Overview of different costing methods, including absorption costing, variable costing, and activity-based costing (ABC).
   - Understanding direct and indirect costs associated with producing goods or delivering services.
   - Techniques for allocating overhead costs to products or services accurately.
   - Cost-volume-profit (CVP) analysis to assess the relationship between costs, sales volume, and profitability.

2.  Pricing Strategies and Models:
   - Examination of various pricing strategies, such as cost-based pricing, value-based pricing, competitive pricing, and dynamic pricing.
   - Factors influencing pricing decisions, including market demand, competition, customer perceptions, and value proposition.
   - Pricing psychology and consumer behavior insights to optimize pricing decisions.
   - Development of pricing models and formulas to determine optimal pricing levels for products or services.

3.  Profit Margin Optimisation:
   - Calculation of gross margin, operating margin, and net profit margin to evaluate business performance.
   - Strategies for improving profit margins through cost reduction, pricing adjustments, and revenue enhancement.
   - Analysis of breakeven point and margin of safety to assess the level of sales needed to cover costs and generate profits.
   - Identification of profit leaks and inefficiencies in the cost structure, and implementation of corrective measures.

4.  Strategic Pricing Implementation:
   - Integration of pricing strategies with overall business objectives and marketing plans.
   - Considerations for setting prices in different market segments and geographical regions.
   - Pricing negotiation tactics and strategies for dealing with price-sensitive customers or competitive pressures.
   - Development of pricing policies and guidelines to ensure consistency and alignment with business goals.