Target Audience

Directors, Sales Managers, Marketing Managers and Marketing Officers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Cost Benefit Analysis Workshop

By covering these key topics, the workshop can empower non-accountants with the knowledge and skills needed to conduct a thorough cost/benefit analysis, make informed decisions, and effectively communicate the results to stakeholders within their organisation.
Topics Covered

1.  Understanding Cost and Benefit Concepts:
   - Explanation of basic cost concepts, including fixed costs, variable costs, direct costs, and indirect costs.
   - Overview of benefit concepts, such as revenue generation, cost savings, intangible benefits, and opportunity benefits.
   - Clarification of the difference between tangible and intangible costs/benefits and their relevance to the analysis.

2.  Identifying Costs and Benefits:
   - Techniques for identifying and categorizing costs and benefits associated with a project or decision.
   - Guidance on conducting a thorough analysis to ensure all relevant costs and benefits are considered, including hidden or overlooked expenses.

3.  Quantifying Costs and Benefits:
   - Methods for assigning monetary values to both tangible and intangible costs and benefits.
   - Introduction to basic financial analysis tools, such as breakeven analysis, net present value (NPV), and return on investment (ROI).
   - Consideration of time value of money and discounting future cash flows to present value.

4.  Interpreting and Presenting Results: 
   - Techniques for interpreting the results of the cost/benefit analysis and making informed decisions based on the findings.
   - Effective communication strategies for presenting the analysis to stakeholders, including non-financial professionals, in a clear and compelling manner.
   - Discussion on the limitations and assumptions of the analysis and how to address uncertainties or risks in the decision-making process.