Target Audience

Marketing Directors, Marketing Officials and Executives, Digital Content Creators and Professional Influencers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Content Creation for Socials Workshop
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By addressing these key topics in the workshop, marketers can learn practical strategies and techniques to create compelling social media content that drives engagement, builds brand awareness, and generates measurable results, even with tight budgets and time constraints.
Topics Covered

1.  Content Strategy and Planning: 
   - Developing a content strategy aligned with business goals, target audience preferences, and social media platform algorithms.
   - Identifying content themes, topics, and formats that resonate with the target audience while being cost-effective and time-efficient.
   - Creating an editorial calendar to schedule content creation, publication, and distribution, ensuring consistency and relevance.
   - Leveraging user-generated content, repurposing existing content, and curating relevant content from industry sources to supplement original content creation efforts.

2.  Cost-Effective Content Creation Techniques: 
   - Utilizing low-cost or free content creation tools and resources, such as Canva, Piktochart, or Adobe Spark, for designing graphics, infographics, and videos.
   - Incorporating user-generated content, testimonials, behind-the-scenes footage, and employee-generated content to diversify content types and reduce production costs.
   - Implementing DIY content creation techniques, such as smartphone photography, basic video editing, and storytelling principles, to produce engaging and authentic content without the need for expensive equipment or professional services.
   - Outsourcing specific tasks or projects to freelance creators, virtual assistants, or content agencies on a project basis to supplement in-house resources and expertise.

3.  Efficient Content Distribution and Promotion: 
   - Maximizing organic reach and engagement through strategic use of hashtags, tagging relevant accounts, and optimizing post timing and frequency.
   - Leveraging social media advertising platforms, such as Facebook Ads, Instagram Ads, or LinkedIn Ads, to amplify the reach of high-performing content and target specific audience segments cost-effectively.
   - Building partnerships and collaborations with influencers, industry experts, or complementary brands to co-create and cross-promote content, leveraging their existing audience and credibility.
   - Implementing community engagement strategies, such as hosting live Q&A sessions, contests, or interactive polls, to foster meaningful interactions and user-generated content creation.

4.  Measurement and Optimization:
   - Establishing key performance indicators (KPIs) and benchmarks to measure the effectiveness of content marketing efforts, such as engagement rate, click-through rate, conversion rate, and return on investment (ROI).
   - Utilizing analytics tools provided by social media platforms or third-party tools like Google Analytics or Hootsuite to track and analyze content performance, audience demographics, and behavioral insights.
   - Iterating and optimizing content strategy based on performance data and audience feedback, identifying top-performing content types, topics, and distribution channels to allocate resources effectively.
   - Implementing A/B testing and experimentation techniques to refine content messaging, visuals, and calls-to-action, optimising conversion rates and achieving better results with limited resources.