Target Audience
Directors, Marketing Directors and Officers. Programme Standards
- Maximum 6 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors Price
EUR248 ex VAT per participant. |
Competitor Analysis and Intelligence Workshop
By focusing on these key topics, business managers can enhance their ability to analyze the competitive landscape effectively, gather actionable intelligence, and develop strategic responses to maintain or gain a competitive advantage in the marketplace. Topics Covered
1. Understanding Competitive Landscape: - Identifying direct and indirect competitors in the industry. - Analyzing competitor profiles, including their products/services, target markets, strengths, weaknesses, and market positioning. - Assessing the competitive dynamics, such as market share, growth rates, pricing strategies, and market trends. 2. Gathering Competitive Intelligence: - Techniques for gathering competitive intelligence through primary and secondary research methods. - Utilizing online resources, industry reports, market surveys, customer feedback, and social media monitoring to gather relevant data. - Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for both your own company and competitors to identify areas of competitive advantage and vulnerability. 3. Analyzing Competitor Strategies: - Examining competitor strategies across various dimensions, including product development, marketing, pricing, distribution, and customer service. - Identifying patterns and trends in competitor behavior and decision-making. - Evaluating the effectiveness of competitor strategies and their impact on market share and profitability. 4. Developing Competitive Response Strategies: - Formulating proactive strategies to respond to competitive threats and capitalize on opportunities. - Developing differentiation strategies to position your products/services effectively in the market. - Anticipating competitor moves and developing contingency plans to mitigate risks. - Leveraging competitive intelligence to inform strategic decision-making and resource allocation within the organisation. |