Target Audience

Directors, Marketing Directors and Officers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Competitor Analysis and Intelligence Workshop​
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By focusing on these key topics, business managers can enhance their ability to analyze the competitive landscape effectively, gather actionable intelligence, and develop strategic responses to maintain or gain a competitive advantage in the marketplace.
Topics Covered

1. Understanding Competitive Landscape:
   - Identifying direct and indirect competitors in the industry.
   - Analyzing competitor profiles, including their products/services, target markets, strengths, weaknesses, and market positioning.
   - Assessing the competitive dynamics, such as market share, growth rates, pricing strategies, and market trends.

2. Gathering Competitive Intelligence:
   - Techniques for gathering competitive intelligence through primary and secondary research methods.
   - Utilizing online resources, industry reports, market surveys, customer feedback, and social media monitoring to gather relevant data.
   - Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for both your own company and competitors to identify areas of competitive advantage and vulnerability.

3. Analyzing Competitor Strategies:
   - Examining competitor strategies across various dimensions, including product development, marketing, pricing, distribution, and customer service.
   - Identifying patterns and trends in competitor behavior and decision-making.
   - Evaluating the effectiveness of competitor strategies and their impact on market share and profitability.

4. Developing Competitive Response Strategies:
   - Formulating proactive strategies to respond to competitive threats and capitalize on opportunities.
   - Developing differentiation strategies to position your products/services effectively in the market.
   - Anticipating competitor moves and developing contingency plans to mitigate risks.
   - Leveraging competitive intelligence to inform strategic decision-making and resource allocation within the organisation.