Target Audience

Sales Managers and Sales Persons
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Cold Calling Workshop
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By focusing on these key topics, participants can gain valuable insights and skills to effectively prospect, engage, and convert leads through cold calling, ultimately driving sales growth for their businesses.
Topics Covered
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​1.  Understanding the Cold Calling Process:
   - Overview of what cold calling entails and its role in the sales process.
   - Importance of research and preparation before making cold calls.
   - Key components of a successful cold call, including introduction, value proposition, and call-to-action.

2.  Effective Communication Skills:
   - Techniques for building rapport and establishing trust with prospects over the phone.
   - Tips for active listening and asking open-ended questions to uncover customer needs.
   - Strategies for handling objections and rejections professionally and turning them into opportunities.

3.  Scripting and Call Structure:
   - Crafting compelling scripts that resonate with the target audience and convey the benefits of the product or service.
   - Structuring cold calls for maximum impact, including attention-grabbing openings, value-driven pitches, and clear next steps.
   - Customizing scripts and call approaches based on different customer personas and market segments.

4.  Tools and Technologies for Cold Calling Success: 
   - Introduction to sales enablement tools and technologies for streamlining the cold calling process, such as CRM systems, sales dialers, and call tracking software.
   - Best practices for leveraging data and analytics to prioritize leads, track call performance, and measure results.
   - Incorporating multi-channel communication strategies, including email, social media, and voicemail, to enhance outreach and follow-up efforts.