Target Audience
Directors, Entrepreneurs, Managers who are responsible to write business plans for internal or external audiences. Programme Standards
- Maximum 6 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors Price
EUR248 ex VAT per participant. |
Cold Calling Workshop
These topics provide a comprehensive framework for developing a well-structured, research-backed, and financially sound business plan that effectively communicates the viability and potential of a business venture to stakeholders, investors, and lenders. Topics Covered
1. Business Plan Structure and Components: - Overview of the typical structure of a business plan, including the executive summary, company description, market analysis, organisational structure, product/service offerings, marketing and sales strategy, operational plan, financial projections, and appendices. - Explanation of each section's purpose, key elements, and best practices for writing clear and concise content. - Guidance on how to tailor the business plan structure and components to the specific needs and goals of different types of businesses (e.g., startups, small businesses, nonprofits). 2. Market Research and Analysis: - Importance of conducting thorough market research to understand industry trends, customer needs, market demand, and competitive landscape. - Techniques for gathering primary and secondary market research data, including surveys, interviews, focus groups, industry reports, and competitor analysis. - Strategies for analyzing market data to identify opportunities, assess market potential, and define target market segments. - Integration of market research findings into the business plan to support key assumptions, market positioning, and marketing strategies. 3. Financial Projections and Budgeting: - Basics of financial forecasting and budgeting for a business, including revenue projections, expense estimates, cash flow forecasts, and break-even analysis. - Explanation of financial statements required in a business plan, such as income statement, balance sheet, and cash flow statement, and how to create them. - Factors to consider when projecting sales, pricing strategies, cost structure, and profit margins. - Techniques for conducting sensitivity analysis and scenario planning to assess the financial viability and risks associated with different business scenarios. 4. Writing and Presentation Skills: - Tips for effective business plan writing, including writing style, tone, grammar, and formatting guidelines. - Strategies for crafting a compelling executive summary and elevator pitch to grab the reader's attention and communicate the business idea succinctly. - Dos and don'ts of presenting financial information and using visuals (e.g., charts, graphs) to enhance clarity and readability. - Practice exercises and feedback sessions to improve participants' writing and presentation skills, with a focus on clarity, persuasiveness, and professionalism. |