Target Audience

Marketing operators who want a deeper and comprehensive understanding of Social Media as a marketing tool, which is here to stay.
Programme Standards

- Maximum 8 attendees
- 90 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Train-the-Trainer Masterclass

- Do have anything to sell or shout about?
- Do you want to make waves not just splashes?
- Do you want to learn the workings of Social Media?
- Are you put off by the Technical Wizardy of Social Media?
- Are you short of Time and Budget?
- Do you want to create compelling Content like  a professional?

This is the first Social Media Marketing Masterclass encompassing ALL the main social media platforms and the business techniques used by top Social Media savvy companies to get their messages across the Social Media spectrum of influence.


Topics Covered

​Understanding the Social Media Arena for Businesses
A review of the Social Media arena from a B2C and B2B point of view and how it is evolving into a preferred channel of communication.


Mapping the Platforms suitable for your Target Audience
Reviewing the social media platforms and how people are interacting with them with how they are influencing our buying decisions, behaviour and attitude to life.

Insta-Delight on Instagram
We look at how to use Instagram for Marketing purposes and what are the key deliverables of this visual platform used by monarchs, footballers and companies to promote their causes.

Face-Me-Now on Facebook
We look at the biggest social media platform by user count and how to use it to drill down into specific target markets and profile and audience to interact with cost effectively.

Tubing? YouTube Platform
We explore how to use YouTube to build audience based on selected content in a passive and active way and how to create content that rocks, is sharable and appealing for specific audiences.

Link-me-Up on LinkedIn
Although aimed at job-hunters we will also review LinkedIn as a Social Media platform and an influencing medium aimed at middle and specialised skilled manpower.

Tweet-a-Sale on Twitter
How to use Twitter to spread the word, tap into trends and capitalise on a very particular audience which is acti/news driven in their life outlook.

Social Media Marketing Planning
We see how to build and run a Social Media marketing plan able to stand on its’ own with a minimalistic budget and punch above your size using latest influencing techniques.

Influencers vs Sellers
We see how and when to use influencers and sellers and how to use internal business content as an influencing force cost effectively.

Measuring Social Media Success
Finally we see how to assess the Social Media campaign and how to refine it in order to achieve your set targets.

BONUS Material

Search Engine Optimization and how to use Social Media to boost your Page Rank

Blogging For Business and how to create, run and foster a following audience

E-Mail Marketing and how to get off the ground running with a compelling e-mail marketing strategy