Target Audience

Marketing operators who want a deeper and comprehensive understanding of Social Media as a marketing tool, which is here to stay.
Programme Standards

- Maximum 8 attendees
- 90 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Our Service Warranty

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Social Media Marketing Masterclass

This is the first Social Media Marketing Masterclass encompassing ALL the main social media platforms and the business techniques used by top Social Media savvy companies to get their messages across the Social Media spectrum of influence.


Social Media Landscape Evolution
We will start by exploring how social media is ubiquitously everywhere across all ages, social cohorts and is a determine factor in any purchase decision and how to influence social media marketing to fulfill  your marketing mission.

Audience Reach
We will see how to target a specific audience, create a compelling engagement message and tap into the audience sub-culture in order to create a serious call for action using Maltese examples.

Social Media Strategies
We will delve into several social media strategies and how to deploy them in order to increase your sales again using Maltese market examples as case studies.

Idea Generation from Zero to Hero
We will investigate how to generate ideas on a specific topic in order to create engaging topic contents for a  social media campaign with a defined theme and aim addressing several industries from whom participants will be attending.

Writing and Editing Skills for Social Media Marketing
We will learn how to write, edit and compose social media content on various platforms such as Facebook, Instagram, TikTok and LinkedIn.

Visual Content Creation and Story Telling
We will probe how to create visual elements like images, infographics, and videos. This module can cover basic design principles, tools for creating visuals, and integrating visuals with textual content.

Social Media Marketing Planning
We will analyse how to draw up and execute a one year master plan on social media usage and execution.

Branding via Social Media
Different social media platforms reach different types of browsing audience and a different message may impale our Brand image and becomes counter productive. We will see how to align a Branding strategy with our social media messaging.

Community Building
We survey some techniques for engaging with any defined audience, encouraging interaction, managing comments, and building an online community around your content.

Measuring Success and Insights
Finally we dwell on how to use analytics tools to measure content performance,understand metrics, and use insights to improve content strategy and funnel more hot-leads to the sales funnel.