Target Audience

Directors, Business owners, Sales Directors, Sales Managers and Marketing Specialists.
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Marketing Through Google Ads Masterclass

The concept is simple - You search for a hotel,dress, house, computer,car,financial information, flight (you name it) and Google presents you with options. Or you visit an influential website and you see the advert for something you was looking for. Bingo you click. Done intelligently and professionally you can SLASH your advertising cost and do it all in-house - no computer experience needed.

Come and join this two half day Masterclass in the new art and science of advertising.
Topics Covered

Setup of a Google Ads Account
How to setup in business in the Pay-Per-Click (PPC) business and be ready to go and get all your setups right first time.

Understanding the Google AdWords Dashboard
A deep look at the Google AdWords User Interface (UI) which is important to understand in order to deliver a professional campaign on the Google Display Network (GDN)

Targeting Audiences
How to define target audiences with incisive precision  to hit people who are currently in the market for your service/product or solution and reduce advertising waste

Adverts that works
Google AdWords will work if you get a number of variables right. In this module we will look into these variables, how they work and how to excel in getting them right and refine them as you go along.

Managing Campaigns
Google AdWords is all about campaigns. This is a different ball-game from your typical legacy advert programme so we look at the process and how to make the best use of it.

Managing Multi Campaigns
Google AdWords is all about managing multi campaign to reach different niche markets. In no time at all your ability to manage multi campaigns will be called for.

Mistakes to Avoid
How to avoid technical, marketing and conceptual mistakes novices encounter when they tray unaided there hand at Google AdWords.

Understanding the Success Metrics
How to read and use the vast array of data metrics the system produce and use it to fine tune your success on Google AdWords.