Target Audience

Directors, Business owners, Sales Directors, Sales Managers and Marketing Specialists.
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors
​- Delivered via Skype Interactive Training Platform

Price

EUR495 ex VAT per participant.
Market Research Masterclass

This is a programme designed for people involved in market research in one way or another. Also of benefit for entrepreneurs wanting to understand the dynamics of market research and how to conduct it cost effectively.
Topics Covered

Market Research Concepts and Consumer Behaviour for Business People
We look at the need for market research in a modern organisation from a holistic aspect and how to conduct market research with limited resources.

Statistical Research Concepts and Tools
Review various tools to use  in order to be able to conduct statistical research about the market, competitors and identification of new market opportunities.

Source of Market Research (Malta, EU and 3rd Countries)
We review some independent freely available off the shelf market research sources that can be used in the local and international environment.

Comparative Market Research Techniques
How to compare and contrast market results in order to deduce operational knowledge that is profit centric and relevant to the operation.

5-Field Research Techniques
We look at several field research techniques that are cost effective, easy and he least time consuming and balance well with the level of statistical representation.

Focus Group Use in Practice
How to use, organise, conduct and analyse focus groups in various sectors and how to use qualitative knowledge profitably.

Designing Questionnaires
How to design questionnaires that balance cost, effectiveness and execution under various scenarios and the techniques thereof

Presenting Market Research Results in a Persuasive Way.
How to present market research results in a persuasive way and test and corroborate specific hypothesis.