Influencer Marketing Masterclass
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Target Audience
Directors, specialists, professionals, salespersons and marketing people who what to master the art and science of being a successful and sustainable influencer in the evolving social media marketing environment. Programme Standards
- Maximum 8 attendees - 30 days of one to one support - Handouts - Programme director/s with at least a Masters Degree in the subject - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors - Via Skype Interactive Environment - Available in-house for a minimum of two bookings at no extra cost Price
EUR495 ex VAT per participant. |
Influencer Marketing Masterclass
This is a masterclass which will provide attendees with insights in influencer marketing and how one can be harnessed influencers in various fields to build a social media soft sell programmes through selected influencers. Modules Covered
What is it like to be a Social Media Marketing Influencer? We review what is an influencer and what role do they have in a modern marketing environment both for individuals and for the marketing of brands, The Psychology of Social Media Influencing We review how influencing online works and what are the influencing models one can consider and blend in order to make a specific appeal to a defined market niche. Creating your Unique Critical Influencer Mix How to start from scratch to build a critical mass of Brand followers in a sustainable way in order to start to pitch your business proposition. Engaging with your Audiences How to engage with an audience and keep them connected to your content in a sustainable and balanced way. How to Build an Influencer Mix Strategy How to build a marketing strategy in order to reach a unique marketing target e.g. lead generation in order to create and maximise your euro/lead spent. Blended Marketing How to blend the social media marketing campaigns into real sales through a hybrid marketing system designed to channel and feed your sales funnel cost effectively. Value-Added Services Selling through Influencers How to use multi-channels of engagement with your audience in order to reach a deeper and wider audience cost-effectively in the shortest possible time. Growing your Audience in a Sustainable Way How to grow your audience in a sustainable way and the way where you want to develop your area of expertise or foray into new lucrative areas Super Marketing Performance for Influencers Time management skills for influencers and how to stick a realistic work-life balance in the field which is sustainable over the very long term. Handling Trolls and Personal Image Management How to handle trolls, malice and negative people in a professional way and sustain your mental health in the process. Legalities related to using Influencers in a Social Media Environment We will finally review the legal obligations to ensure your foray into influencer-ship is all legit, above board and sustainable and enforceable in terms of GDPR, copyright, intellectual property rights, and legal relationship with the audience and clients. |