Target Audience

Directors, CEOs, Shareholders and other business owners interested in franchising their business concept
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Franchising Masterclass

This masterclass will provide participants with an implementation roadmap on how to consider to franchise their business nationally and globally in a professional low risk opportunity, using sure-fire techniques from various industries.
Topics Covered

Understanding the Concept of Franchising
We review what is franchsiing, licensing and other pyramid business development programmes and how they can grow your business cost effectively.

Investors' views on Franchising
We review how prospective investors look at franchising and how to present a golden egg franchise opportunity that is second to none for the right investor.

What is your USP for your Franchise
How to package your franchise and create your Golden-Egg Package that is a sure seller to the most competitive investor using time tested techniques.

How to Package your Franchise Opportunity
We look at the technical side of your Franchise Opportunity from a logistical, financial, human resources and marketing point of view.

How to Sell your Franchise Opportunity
We look at how to make a pitch to the right investors from the ground up and entice them to go for the nest step and invest in your franchise.

Financial Planning of your Franchising Business
How to fund your frnachising effort and create a rock solid financial plan which is actionable and doable with the resources at your disposal.

Securing your Intellectual Property Rights
We will look at a technical legal environment and how it can protect your franchise USP to various extent and how to enforce it in case of need.

Key Person Talent Management and Retention Strategies
Finally we look at how to motivate and train your key people into migrating to a franchise frame of mind and think in terms of franchising edge.