Directors, HR officers, managers, administrators, business owners and people managing people, HR and Marketing.
- Maximum 8 attendees
- 90 days of one to one support
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors
EUR495 ex VAT per participant.
Employer Branding Masterclass
- Do you struggle to get the RIGHT applicants to apply for your vacancies?
- Do you get applications from the wrong type of people for your advertised vacancies?
- Do you want to motivate and make your team more passionate in whatever they do?
- Is your organisation too much operation-oriented vs value-creation?
This masterclass is aimed at HR specialists who want to brand their recruitment programme aiming to reach and influence prospects into building a better employer brand image and attract the right talent to specific vacancies.
Understanding the dynamics and economics of employer branding
We review how employers can use employer branding in a modern environment to attract, retain and motivate the right employees in a competitive multi-cultural environment.
Designing a Unique Employer Branding Proposition (UEBP)
We see how to build a UEBP to address current and future needs, engage current employees and set the employer's brand a step ahead of competitors.
Channels of Engagement
What are the channels of engagement and how to use them in a cost effective way to leverage brand equity.
Promoting your Talent Pipeline
How to promote your talent pipeline and keep it flowing with the right talent.
Delivering on your Brand Promise
How to build and execute a cost effective Brand Promise plan to address your UEBP.
Maintaining your Branding Effort
How to maintain a long term branding effort across multiple channels and tap into the targeted niche markets.
Quality of the Work Environment
How to align the branded environment to the physical environment and use employer branding as an organisational HR catalyst.
Onboarding and Engagement
How to manage an onboarding and engagement process to motivate new employees and keep and retain older employees engaged.
Talent Retention Management
How to retain talent and keep all the talent on our books engaged and motivated and be part of the HR brand.
Aligning External and Internal Messages
How to align messages to add value to the perception and motivation of non-employees/prospects and aspirational talent candidates.
Measuring Success and Evolving Strategies
How to measure employer brand success, what metrics to use and how to translate this into monetary measurements/performance.
Board of Directors buy-in Strategies.
How to persuade the board of directors to invest time and money into the HR brand from an economics and CSR point of view.