Target Audience

Directors, HR officers, managers, administrators, business owners and people managing people, HR and Marketing.
Programme Standards

- Maximum 8 attendees
- 90 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Employer Branding Masterclass

- Do you struggle to get the RIGHT applicants to apply for your vacancies?
- Do you get applications from the wrong type of people for your advertised vacancies?
- Do you want to motivate and make your team more passionate in whatever they do?
- Is your organisation too much operation-oriented vs value-creation?

This masterclass is aimed at HR specialists who want to brand their recruitment programme aiming to reach and influence prospects into building a better employer brand image and attract the right talent to specific vacancies.

Topics Covered

​The Economics of Employer Branding
Analyse the local landscape where talent shortages and multi-cultural dynamics dictate business success. This module explores how a strong brand reduces the "talent premium" (higher salary demands) and links brand equity directly to organisational ROI, shifting HR from an operational cost centre to a strategic value-creator for the firm.

Defining your Unique Employer Branding Proposition (UEBP)
Move beyond generic values to discover your organization’s true "soul." Participants will learn to conduct internal audits to identify the functional and psychological attributes that differentiate them in the  market, crafting a UEBP that resonates with both current high-performers and the specific talent niches they need to attract.

Aligning Brand with Workplace Culture
A brand is a promise; culture is the delivery. This session focuses on bridging the gap between external marketing and internal reality. You will learn to audit your existing culture to ensure it supports the brand, creating an authentic environment where employees feel a genuine connection to the company mission.

Designing Productive Environments
Explore the "Physical Brand"--how the workspace, whether office-based or hybrid, influences output. We examine how to align the branded environment with the physical and digital workspace to serve as an organisational catalyst, removing friction and designing "choice architecture" that nudges employees toward collaborative and high-concentration work behaviours.

Channels of Engagement & Digital Storytelling
Leverage cost-effective digital channels to amplify your brand. This module covers the employment digital ecosystem, teaching HR specialists how to use social media, employee advocacy programs, and human storytelling to build a "pull" force for talent, ensuring your pipeline remains full even when you aren't actively hiring for roles.

Onboarding as a Brand Integration Tool
First impressions dictate long-term productivity. This module redesigns the onboarding journey from a "paperwork exercise" into a "brand immersion" experience. Learn strategies to accelerate the "time-to-productivity" for new hires by aligning their personal goals with the brand’s promise from day one, fostering immediate engagement and psychological safety.

Employer Branding as a Retention Strategy
Retention is the ultimate brand test. Discover how to use employer branding to "re-recruit" your current workforce daily. We focus on internal communications and recognition programs that reinforce the brand values, ensuring that top talent feels valued and remains insulated from the aggressive headhunting common in competitive sectors.

Leading the Brand: The Executive Example
Employer branding must be driven from the top. This module provides HR specialists with the tools to coach executive leadership on their role as brand ambassadors. Learn how to align leadership behaviours with brand promises to build trust, as authentic leadership is the primary driver of a high-performance culture.

Psychological Attributes & Employee Well-being
Productivity requires health. Explore the link between employer branding, CSR, and workplace wellbeing. This session teaches you how to integrate mental health support, flexibility, and "psychological dividends" into your brand, creating a supportive environment where employees are energized to perform at their peak without the risk of burnout.
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Measuring Success & Evolving the Strategy
What gets measured gets managed. In this final module, we define the KPIs of a successful employer brand—from "Cost per Hire" to "Employee Net Promoter Score (eNPS)." Participants will learn to build dashboards that translate brand health into monetary performance, ensuring the strategy evolves with the changing workforce.