Target Audience

The programme is aimed at Directors, Administrators, Office Managers, Supervisors, Project Managers, Accountants and other Professionals responsible from business plan writing and presentation.
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Business Plan Writing Masterclass

Programme will provide you with a comprehensive and professional dig into the art and science of writing business plans to get funded by banks, investors or public entities or even for internal investment decisions. It also covers how to present a business plan in person, audience management and how to handle a grilling session with ease.

Topics Covered

Understanding the use and function of Business Plans
We look at the use and function of a business plan in a modern business environment, why they are needed, how to compile them and business plans as a corporate management tool.

Visions, Mission, Goals and Strategy
We look at the key differences in between the vision, mission, goals and strategy of a business and how to spell it out clearly and materially at board and investor level.

Functional Business Plans
We look at how to use a business plan in a commercial environment and use it as a corporate tool to manage and guide an organisation in these turbulent historical time period.

​The Psychology of Readers/Audience
We look at the psychology of readers and audiences who will consume the business plan and how to address their fears, ambitions and inhibitions and reconcile them with the corporate needs.

How to Write a Business Plan
We look at the process of writing a business plan clause by clause

Confidentiality Declaration 
Executive Summary 
Business  Overview
Financial Overview    
Vision Statement   
Business Objectives   
Opportunities and Threats   
Exit Strategy   
Company Description   
Legal Setup    
Capitalisation   
Key People   
Key Advisors   
Product and Services Proposition   
Proposed Products and Services   
Uniqueness of Position in the Market   
Key Suppliers   
Operational Plan   
New Setup    
Migration from Legacy System   
Human Resources Development   
Human Resources Management   
Logistics   
Risk Assessment and Stress Testing Scenarios
Health and Safety of Employees    
Health and Safety of the Clients/Public    
Management and Organisation   
Marketing Plan    
Market Research    
Consumer Behaviour    
Marketing and Promotion    
Main Competitors    
Business Plan Investment    
Key Tangible Investments   
Key Intangible Investments   
Key Human Resources Investments  
Financial Plan  
Investment Streams   
Revenue Streams   
5-Year Projections  
Appendices  

Presenting and Defending your Business Plan
How to present and defend a business plan both verbally and in writing and how to pre-empt may investors gripes with business plans.

Legal Aspects of a Business Plan
We look at the legal aspects of a business plan and how it can effect the relationship between the organisation and the investors/lender/owners.

Implementing a Business Plan
Finally we look at how to implement a business plan within an organisation by internal selling and delegation of tasks, objectives and key=delivery-indicators.