Target Audience

Directors, Managers. Executives and Business owners involved in any of the sales processes of an organisation.
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR395 ex VAT per participant.
Business Development for non-Marketing Professionals Masterclass

Selling and developing your sales potential (better known as business development) can make a cost effective difference by being more creative in how to sell, package or deliver your product or service. This is an industry agnostic programme and caters for any industrial needs.
Topics Covered

​Business Development as a Entrepreneurship Tool
We look at how to setup a business development function and how to have it professionally setup and geared to sell in the medium to long term.

Legal Aspects of Business Development
We review the key legal aspects of business development vis-a-vis contracting, applicable laws, insurance of risks, knowledge transfer, dissolution of agreements, internationalisation and payment methods.

Solution Bundling - Migrating from Solutions to Packages
How to package complex products, service and solutions into defined packages that are easier to present, connect, sell and support in a complex business relationship.

6-Tried and Tested  Business Development Strategies out of the Box
We look at 6-easy strategies to get your business development objectives up and running in the shortest possible time frame with defined results and resources.

4-Pull Selling Techniques
We review four sales pull strategies to get prospects and leads knocking-on-your-door to get into your business development sales-funnel.

Your Personality Brand
We also get into the personality of the business developer and how to build it in such a way as to create personality attraction to the brand package.

Presenting for the Trade like a Professional
How to present business development prospects in a clever way and lead to an early close of the sale from the word go.

Negotiation Skills for Success
We review the basics of business development negotiation and how to setup the negotiation platform from the first moments until after the process is concluded.

Account Life-Cycle Management
We review how to manage the ALC and how to make it more intense, profitable and a basis for future development.