Target Audience

Directors, Managers. Executives and Business owners involved in any of the sales processes of an organisation.
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR395 ex VAT per participant.
Business Development for non-Marketing Professionals Masterclass

Selling and developing your sales potential (better known as business development) can make a cost effective difference by being more creative in how to sell, package or deliver your product or service. This is an industry agnostic programme and caters for any industrial needs.
Topics Covered

​Selling More - The BTW Rule
Understanding the BTW Rule in intensively sales and how to use it to increase your marginal sales cost effectively as used in various industries.

Understanding Marginal Sales
Understanding the dynamics and workings of marginal sales from a financial perspective and creating a VAS package that facilitate Marginal Sales.

Using the Wedge Technique in Business Development
How to use the Wedge Technique in order to develop business from scratch, create transformative-leads and syncro-sell to your clients new products and services.

Planning the Next Phase
How to plan the client lifecycle cost effectively and use it as a marginal selling technique by design and in the normal course of business.

Designing New Revenue Streams of the Future
How to design new revenue streams in order to create a more distributed selling risk, increase client stickiness and develop business in new areas of operation.

Creativity in the Sales Process
How to create new sales leads, develop the market, products and services in a creative way using Lateral and Client-Driven-Thinking Skills.

Converging Business Processes for  a Profit
How to converge more than one business process in order to maximise profits and create more operational revenue/profits.

Developing your Market Research and Innovation Function for Zero Budget
And finally how to create a zero cost market research function and blend it with innovation to achieve and produce or service pipeline.