Target Audience

Directors, Business owners, Sales Managers and Marketing Specialist
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Guerilla Marketing Masterclass

This programme enables marketers to use zero cost, effective marketing strategies to reach pockets and segments of the market cost effectively.
Topics Covered

Strategies for Success - beyond Survival in Sales and Marketing
We review a number of strategies adopted in various SME industries to market solutions under the radar cost effectively.

6 Techniques to Use in Social media That Do Not Cost a Euro
We see how to use Social Media to reach pocket of clients at zero cost and maximise your reach in a cost effective way.

Marketing Through the Trade
How to sell through the trade in order to build awareness, position your solutions in the right niches and build straing word of mouth.

Zero Cost Market Research
Before you even start, you need to understand your market and be able to address the needs of the market in a zero cost environment. We see how to do market research which is professional, scientific and at low cost.

Outsourcing vs In-Sourcing
The benefits, pluses and minuses of doing things in-house or outsourcing them from a cost perspective.

Four Pricing and Value Strategies for Guerilla Marketing
We visit four strategies that use price/value points to market your solutions and reach deep into the core market segments applicable to any organisation.

Leveraging the Word of Mouth
How to get people talk about your business and create brand ambassadors for a minimal cost.

Guerilla Networking For Results
We review hot to create a guerilla networking campaign which is fun to work on and adds significant results for SMEs.

Marketing High Value Profit Products at Zero Cost
How to repackage your solutions into high profit solutions which are easy to market through the guerilla network.