Target Audience

Directors, Leaders, Entrepreneurs, Managers, Sales persons and Professionals who are involved in preparing of bids.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Winning Competitive Bids Workshop
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This workshop equips managers and leaders with the tools and strategies necessary to excel in competitive bidding environments. Participants will explore the key principles of creating winning proposals, focusing on price optimisation, value articulation, and strategic differentiation. Through structured discussion, and expert guidance, attendees will gain the skills to meet client requirements while achieving business profitability. With a focus on the top five criteria for successful bids – competitive pricing, compliance with client requirements, value-added services, strong communication, and effective risk management – this programme will empower participants to consistently deliver compelling and winning bids. Ideal for procurement professionals, sales teams, and managers, the workshop blends theory with actionable insights to drive competitive success.
Topics Covered
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Understanding Bid Requirements and Compliance
This module focuses on interpreting bid documents to understand the client's exact needs and compliance requirements. Participants will learn to dissect tender specifications, identify evaluation criteria, and ensure full compliance with technical, financial, and legal conditions. By mastering this critical foundation, managers can eliminate disqualifications and gain a competitive edge through clarity and accuracy in their proposals.

Developing Competitive Pricing Strategies
Price often determines bid outcomes, but it must align with profitability. This module explores pricing strategies, including cost analysis, competitor benchmarking, and optimising value propositions to balance client affordability with business goals. Participants will practise creating bid pricing models that win contracts without compromising profit margins, focusing on cost transparency and perceived value.

Crafting a Value-Driven Proposal
Beyond pricing, bids are won on the value they deliver. This module teaches participants how to articulate their company’s unique value proposition and differentiate their bids from competitors. From showcasing innovation to highlighting value-added services and lifecycle cost benefits, managers will learn to position their offerings as indispensable solutions to client needs.

Communicating and Presenting Bids Effectively
Clear, persuasive communication can make or break a bid. This module emphasises developing concise and compelling written proposals, supported by visual aids and executive summaries. Participants will practise presenting bids to decision-makers, using storytelling and data visualisation to demonstrate alignment with client goals, building trust, and showcasing credibility.

Risk Assessment and Mitigation in Competitive Bidding
Risks such as underestimating costs, delivery challenges, or contractual penalties can derail even a winning bid. This module provides tools for proactive risk assessment, helping managers identify potential pitfalls, assess their impact, and develop mitigation strategies. Attendees will learn to address risks within proposals, assuring clients of their ability to deliver on promises with reliability and resilience.