Target Audience

Directors, Business Leaders, Marketing, Sales, Retail and Operations Managers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Understanding Market Trends Workshop
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This is a dynamic workshop designed to empower decision-makers with the knowledge and tools to anticipate, analyse, and adapt to evolving market trends. Participants will learn how to navigate shifts influenced by consumer behaviour, technology, economic conditions, and regulations. Through this workshop, managers and leaders will uncover actionable insights to make data-driven decisions, optimise strategies, and maintain a competitive edge.
Topics Covered
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The Foundations of Market Trends
This module introduces participants to the concept of market trends, their importance, and the factors influencing their evolution. It covers the lifecycle of trends and how they impact industries globally. Managers will learn to differentiate between short-term fads and enduring trends, ensuring they focus on changes that bring long-term value. Participants will also explore tools to track and monitor trends effectively.

Understanding Consumer Behaviour Dynamics
This module dives into consumer behaviour as a core driver of market trends. It explains how shifts in preferences, demographics, and purchasing power influence markets. Participants will learn to leverage data analytics, conduct market segmentation, and interpret customer feedback to predict and respond to consumer needs. Practical examples will illustrate how companies have successfully adapted to behavioural changes.

Technological Advancements and Their Market Impact
Technology is a powerful disruptor. This module explores how innovations like AI, IoT, and automation redefine industries. Participants will learn to identify emerging technologies, assess their potential impact on their sector, and incorporate them into business strategies. The module also covers how to stay competitive in a rapidly digitalising market landscape.

Economic Indicators and Regulatory Changes
Economic and regulatory factors shape markets profoundly. This module equips participants with the ability to interpret key economic indicators like GDP, inflation, and employment rates. They’ll also learn to evaluate the implications of new policies and regulations on their industry, preparing them to adjust their strategies accordingly and remain compliant while thriving.

Translating Market Data into Strategy
In the final module, participants will learn how to synthesise market insights into actionable strategies. The focus is on creating agile plans that adapt to market changes while aligning with organisational objectives. Discussions will demonstrate how companies have successfully navigated market shifts. Participants will leave with practical frameworks for integrating trend analysis into decision-making processes.