Target Audience

Directors, Business Leaders, Managers and Entrepreneurs involved in business development.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Strategic Alliances Workshop
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This Strategic Alliances Workshop is designed for managers seeking to forge impactful partnerships that drive accelerated business growth. Participants will explore the critical elements required to evaluate, establish, and manage strategic alliances. Through interactive discussions, case studies, and practical exercises, this workshop will empower managers to navigate the complexities of forming alliances while ensuring alignment with organisational goals. Attendees will gain insights into identifying suitable partners, setting clear objectives, negotiating mutually beneficial terms, and maintaining healthy partnerships. The workshop addresses key criteria including trust-building, value creation, operational alignment, risk mitigation, and performance evaluation. By the end, managers will be equipped with actionable strategies to leverage alliances as powerful growth engines while maintaining organisational independence.
Topics Covered
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Understanding Strategic Alliances
This module provides a foundational understanding of strategic alliances, focusing on their purpose, types, and advantages. Participants will explore how alliances differ from mergers, acquisitions, and traditional partnerships. Managers will learn to identify critical business needs that alliances can address and understand the potential challenges of collaboration.  The module will also discuss how organisations can balance independence with shared goals. By the end, managers will be able to evaluate whether a strategic alliance aligns with their organisation’s growth strategy.

Identifying and Evaluating Potential Partners
This module guides managers through the process of identifying and evaluating potential partners for strategic alliances. Participants will learn to assess potential partners’ goals, values, resources, and market positions to ensure compatibility. The module introduces key evaluation criteria such as cultural alignment, complementary capabilities, and financial stability. Tools like SWOT analysis and due diligence checklists will be introduced to aid in decision-making. Participants will also explore strategies for building trust and rapport with prospective partners.  By the end of this module, participants will be equipped to confidently select partners who align with their strategic objectives and create synergistic value.

Structuring the Alliance Agreement
This module focuses on the critical task of structuring alliance agreements. Participants will learn to define clear objectives, roles, and responsibilities for both parties to prevent misunderstandings and conflicts. The module covers essential components of alliance agreements, including governance structures, resource-sharing arrangements, financial terms, and performance metrics. Managers will explore negotiation techniques to achieve mutually beneficial outcomes while protecting their organisation’s interests. The module also emphasises the importance of including mechanisms for conflict resolution, risk sharing, and exit strategies.  By the end of this module, managers will have the skills to formalise alliances that are legally robust, transparent, and aligned with strategic goals.

Managing and Nurturing Alliances
This module addresses the operational aspects of managing and nurturing strategic alliances post-agreement. Participants will learn how to establish effective communication channels, monitor progress, and ensure ongoing alignment with shared objectives. The module introduces key tools for performance tracking, including KPIs and balanced scorecards. Strategies for maintaining trust, addressing conflicts, and adapting to changing circumstances will also be covered.  By the end, managers will understand how to sustain productive relationships, maximise the alliance’s value, and respond proactively to potential challenges or opportunities.

Evaluating and Evolving the Alliance
This module focuses on evaluating the performance of strategic alliances and adapting them to changing business environments. Participants will learn how to measure success using financial and non-financial metrics and identify signs of underperformance or misalignment. The module explores methods for conducting periodic alliance audits and gathering feedback from stakeholders. Managers will also discover how to identify opportunities for expanding the alliance’s scope or transitioning it into new forms of collaboration.  The module emphasises the importance of maintaining flexibility and fostering innovation within the alliance framework. By the end, managers will be equipped to make informed decisions about continuing, modifying, or dissolving alliances based on objective assessments and strategic priorities.