Target Audience
Programme aimed at Tourism operators who want to target Maltese and Gozitan social media audiences with their touristic product. Programme Standards
- Maximum 5 attendees per programme - Language - English - Delivery - Skype - Certificate of Participation Price
Free - Funded by MTA |
This programme will enable attendees to be able to target social media adverts and posts based on socio economic national tourists through social media platforms.
Module 1 Description of National Social Media Landscape and how to use it to address a post-Covid touristic product.
Outcome Knowledge of the National Social Media Platforms (Facebook/Instagram/ Trip Advisor/ AirBnb) pluses and minuses. Module 2 How to Use Facebook for National Social Media Marketing. Outcome Ability to post adverts and promote them in Facebook and targeting market clusters in a defined way. Module 3 Working with TripAdvisor for National Social Media Marketing. Outcome Ability to handle a Tripadvisor account and promote services on it the platform in a professional way. Module 4 Working with Instagram for National Social Media Marketing. Outcome Ability to handle an Instagram account and promote services on it, targeting market clusters in a defined way. Module 5 Working with AirBnB for National Social Media Marketing. Outcome Ability to put AirBnB account and promote services on it, targeting market clusters in a defined way. Module 6 Targeting Audiences with Niche Activities. Outcome Be able to put out adverts to capitalise on organised niche activities at the specific touristic location/event. Module 7 Market Planning Campaigns towards Specific Markets Segments. Outcome Be able to come up with a marketing plan for each niche market and execute it to maximise the euro/per lead in the target cluster. Module 8 Using user experience to enhance the marketing appeal of the specific market communication Outcome Be able to setup and configure on location user experience sharing content in order to create a peer-marketing setup over a short period of time. |