Target Audience

Programme aimed at Tourism operators who want to target Maltese and Gozitan social media audiences with their touristic product.
Programme Standards

- Maximum 5 attendees per programme
- Language - English
- Delivery - Skype
- Certificate of Participation

Price

Free - Funded by MTA
This programme will enable attendees to be able to target social media adverts and posts based on socio economic national tourists through social media platforms.
Module 1 Description of National Social Media Landscape and how to use it to address a post-Covid touristic product.
Outcome
Knowledge of the National Social Media Platforms (Facebook/Instagram/ Trip Advisor/ AirBnb) pluses and minuses.

Module 2
How to Use Facebook for National Social Media Marketing.
Outcome
Ability to post adverts and promote them in Facebook and targeting market clusters in a defined way.

Module 3
Working with TripAdvisor for National Social Media Marketing.
Outcome
Ability to handle a Tripadvisor account and promote services on it the platform in a professional way.


Module 4
Working with Instagram for National Social Media Marketing.
Outcome
Ability to handle an Instagram account and promote services on it, targeting market clusters in a defined way.

Module 5
Working with AirBnB for National Social Media Marketing.
Outcome
Ability to put AirBnB account and promote services on it, targeting market clusters in a defined way.

Module 6
Targeting Audiences with Niche Activities.
Outcome
Be able to put out adverts to capitalise on organised niche activities at the specific touristic location/event.

Module 7
Market Planning Campaigns towards Specific Markets Segments.
Outcome
Be able to come up with a marketing plan for each niche market and execute it to maximise the euro/per lead in the target cluster.

Module 8
Using user experience to enhance the marketing appeal of the specific market communication

Outcome
Be able to setup and configure on location user experience sharing content in order to create a peer-marketing setup over a short period of time.