Target Audience

Programme aimed at Tourism operators who want to target social media audiences with their touristic product.
Programme Standards

- Maximum 5 attendees per programme
- Language - English
- Delivery - Skype
- Certificate of Participation

Price

Free - Funded by MTA

This programme will enable attendees to be able to target social media adverts and posts based on socio-economic tourists through social media platforms.

Module 1
Description of Social Media Landscape and how to use it to address a post- Covid touristic product.
Outcome
Knowledge of the Social Media Platforms (Facebook/Instagram/Trip Advisor/ AirBnb) pluses and minuses.

Module 2
How to Use Facebook for Social Media Marketing
Outcome
Ability to post adverts and promote them in Facebook and targeting market clusters in a defined way.

Module 3
Working with TripAdvisor for Social Media Marketing
Outcome
Ability to handle a Tripadvisor account and promote services on it

Module 4
Working with Instagram for Social Media Marketing.
Outcome
Ability to handle an Instagram account and promote services on it, targeting market clusters in a defined way.

Module 5
Working with AirBnB for Social Media Marketing.
Outcome
Ability to put AirBnB account and promote services on it, targeting market clusters in a defined way.

Module 6
Targeting Audiences in Conjunction with Airlines Schedules.
Outcome
Be able to put out adverts to capitalise on time tables issued by airlines and catamaran (or special offers) in order to put up a holistic holiday package for the target audience/cluster.

Module 7
Market Planning Campaigns towards Specific Markets.
Outcome
Be able to come up with a marketing plan for each niche market and execute it to maximise the euro/per lead in the target cluster.

Module 8
Using user experience to enhance the marketing appeal of the specific market communication

Outcome
Be able to setup and configure on location user experience sharing content in order to create a peer-marketing setup over a short period of time