Target Audience

Directors, Business Leaders,  and Retail Managers.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Retail Sales Success Workshop
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Retail success hinges on solving customer problems by truly understanding their needs. This workshop empowers managers and leaders to excel in retail by shifting their focus from selling products to delivering solutions. It introduces five core modules designed to enhance listening skills, strategic product alignment, team engagement, customer loyalty, and data-driven decision-making. Managers will learn to lead with empathy, foster customer-centricity, and drive profitability. By mastering these principles, participants will optimise operations, cultivate high-performing teams, and align business goals with customer satisfaction, ensuring sustainable success in today’s competitive retail landscape.​
Topics Covered
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Listening as a Leadership Tool
Effective listening is the cornerstone of retail success. This module equips managers with active listening techniques to uncover customer needs and desires. Participants will learn to train their teams to listen for both explicit requests and subtle cues, enabling them to offer tailored solutions. By improving their ability to understand customers, managers will enhance the shopping experience, build trust, and drive customer satisfaction. Additionally, this module focuses on internal listening—understanding team dynamics and employee feedback to foster collaboration and productivity.

Matching Products to Customers
Managers often focus on selling products rather than solving customer problems. This module shifts the paradigm to a customer-centric approach, teaching managers how to guide their teams in aligning products with customer needs. Participants will explore techniques for building product knowledge, analysing customer preferences, and offering personalised recommendations. By cultivating a deep understanding of inventory and how it addresses customer pain points, managers can boost conversion rates and customer loyalty. This module also covers strategies for cross-selling and upselling without compromising customer trust.

Building High-Performance Retail Teams 
A manager’s success depends on the strength of their team. This module focuses on recruiting, training, and motivating employees to deliver exceptional customer service. Managers will learn how to set clear expectations, provide effective feedback, and create a culture of accountability and engagement. Discussions will explore how to recognise individual strengths, develop retail-specific skills, and foster a customer-first mindset among team members. By cultivating a motivated and knowledgeable workforce, managers can drive consistent performance, reduce turnover, and create a thriving retail environment.

Driving Customer Loyalty and Lifetime Value
Sustained retail profitability depends on customer retention and loyalty. This module teaches managers to implement strategies that nurture long-term relationships with customers. Topics include creating memorable shopping experiences, leveraging loyalty programmes, and utilising personalised follow-ups. Managers will explore the concept of lifetime customer value and how to optimise it by exceeding customer expectations and encouraging repeat business. Participants will leave equipped to inspire their teams to prioritise loyalty, creating advocates who return and recommend their business to others.

Using Retail Metrics to Boost Profitability
Data is critical for making informed decisions in retail. This module teaches managers how to interpret key retail metrics, such as conversion rates, average transaction value, and customer retention rates, to optimise profitability. Participants will learn how to use analytics to identify trends, measure success, and make data-driven adjustments to inventory, staffing, and promotions. This module also explores the importance of setting and tracking KPIs to ensure alignment with business objectives. By mastering retail metrics, managers will enhance their decision-making and drive measurable results.