Target Audience

Directors, Business Leaders, Marketing Managers, HR and Operations Executives wanting to understand the impact of Reputation Management.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Reputation Management Workshop
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This interactive workshop equips managers and leaders with the essential tools and strategies to effectively manage and enhance their organisation's reputation. Reputation is a critical intangible asset, influencing customer loyalty, stakeholder trust, and competitive advantage. Managers will learn to identify and address reputation risks, foster positive stakeholder perceptions, and leverage opportunities for brand enhancement. The workshop provides practical insights into monitoring conversations, handling reputation threats, and adopting a proactive approach to stakeholder engagement. Participants will also explore how their actions and inactions directly affect organisational reputation and learn how to make decisions aligned with long-term reputational goals. This programme is designed to provide actionable frameworks, real-world case studies, and tools for implementing reputation management strategies effectively.
Topics Covered
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Understanding Organisational Reputation
This module introduces the concept of organisational reputation as a key driver of success. Participants will explore the components that build or damage reputation, such as trust, credibility, and stakeholder relationships. The module delves into the interplay between leadership behaviours, organisational culture, and public perception. Key takeaways include a clear definition of reputation, an understanding of its role as a competitive advantage, and how it is influenced by managerial actions.

Monitoring Perceptions and Public Conversations 
In this module, participants learn the tools and techniques for monitoring stakeholder perceptions and public conversations about their organisation. Emphasis is placed on leveraging social listening tools, analysing media coverage, and identifying trends in public sentiment. Participants will also learn how to interpret feedback from employees, customers, and investors.  This module equips managers with the skills to stay informed about their organisation’s reputation landscape and make data-driven decisions.

Responding to Reputation Threats
This module focuses on developing and implementing strategies to respond effectively to reputation threats. Participants will explore frameworks for crisis communication, managing negative media coverage, and addressing stakeholder concerns. Managers will learn how to craft messages that are transparent, empathetic, and aligned with organisational values. The module also covers the importance of timely action and coordination across departments to mitigate damage and rebuild trust.

Proactive Reputation Building
Proactive reputation management involves seizing opportunities to enhance stakeholder perceptions. This module teaches managers how to align organisational values with actions, develop impactful corporate social responsibility (CSR) initiatives, and foster authentic relationships with stakeholders. Participants will learn how to use storytelling, employee advocacy, and brand positioning to build a positive reputation. The module also emphasises how to integrate reputation-building efforts into strategic plans, ensuring consistency and alignment across all levels of the organisation.

Reputation Management and Leadership Accountability
This final module explores the critical role of leaders in shaping and safeguarding organisational reputation. Participants will examine how their decisions, actions, and inactions influence perceptions. The module provides tools to align leadership behaviours with organisational values and stakeholder expectations. Managers will learn how to embed accountability into decision-making processes and foster a culture of trust and transparency. By the end of this module, participants will have a clear understanding of their role as reputation stewards and how to lead by example.