Target Audience

This programme is aimed at management and decision markers in the tourism industry who want to understanding the post=CoViD19 landscape in the industry and how to capitalize on the new challenges and opportunities.
Programme Standards

- Maximum 5 attendees per programme
- Language - English
- Delivery - Skype
- Certificate of Participation

Price

Free - Funded by MTA
This programme is based on UNWTO, World Economic Forum, IATA, The Economist Group Research and McKinsey Consulting material, and will provide participants with a visionary chart of opportunities and threats in the macro touristic map .
Module 1
Understanding the economic and perception impact of Covid19 and other health scares on the Market.

Outcome
Ability to understand the dynamics of an elongated U-dip in tourism and travel industry will have on the short term development of the industry and the long term structural impact on the various touristic products.

Module 2
Understanding the Maltese impact on internal and inbound tourism and how will this create new opportunities and threats.

Outcome
Be able to identify the new opportunities and threats developing in the market and how the tourist product would need to evolve in order to address these new opportunities.


Module 3
How to differentiate a touristic product in a state of glut and ensure that the long term ramifications are sustainable.
Outcome
Be able to recognise the fact that the new post-Covid19 touristic product needs to evolve and become a more competitive and focused proposal.

Module 4
Re-Structuring into Peripheral Revenue Streams.
Outcome
Be able to identify re-structuring to address opportunities in what are considered peripheral revenue streams such as outside catering for restaurants, freighter bridges for airlines, type-rating training flights to maintain pilot ratings for airports and air traffic controllers, isolated community living for hotels, online learning for schools and isolated health activities.

Module 5
Covid19 Interim opportunities for Legacy Touristic Operators.
Outcome
Be able to maintain a strong link between current setups (legacy systems) and future business via technology in order to maintain the relationship bonds build over the past and carry them through the elongated U-dip.

Module 6
Cost Re-Structuring in Covid19 Crisis
Outcome
Be able to stress test the impact of cost cutting across the board assuming a long-U post-Covid19 recession and how to address the legal issues related to force majeure and re-negotiations thereafter.

Module 7
Improving Historic Touristic Skills Through EU Funds
Outcome
Be able to tap into EU structural funds to train employees into new skills and or develop managerial skills to be able to develop peripheral revenue streams in the interim.

Module 8

Moving from “Stay Home, Stay Safe” to “Travel More, Enjoy Safer” Mantra
Outcome
Be able to consider how in a post-Covid19 environment the marketing message has to change after so many months of widespread “Stay Home, Stay Safe” mantra. How can the Maltese tourism operator promote the “Malta” product as a “Safer Destination”?.