Target Audience

Professionals who want to elevate their personal branding in their industry or sector.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Personal Branding for Professionals Workshop
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This workshop empowers managers and leaders to craft and communicate a compelling personal brand aligned with their professional goals. In a competitive marketplace, personal branding is vital for standing out, building trust, and demonstrating leadership. Participants will learn how to define their unique value proposition, enhance visibility, and strategically leverage their strengths to create a lasting impression. Through interactive modules, this workshop provides actionable strategies for managers and leaders to communicate their personal narratives effectively, positioning themselves as authentic, credible, and influential business leaders. Key topics include identifying personal values, developing a leadership persona, managing an online presence, fostering trust through consistency, and aligning personal branding with organisational goals. By the end, participants will have a tailored action plan to elevate their personal brand and gain greater recognition within their industry.
Topics Covered
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Defining Your Leadership Narrative
A strong personal brand starts with a clear and authentic narrative. This module helps participants identify and articulate their unique value proposition as leaders. Through guided exercises, participants will define their core values, professional passions, and areas of expertise. They will learn how to frame their career journey as a compelling story that highlights their strengths, achievements, and vision. This module provides the foundational clarity needed to communicate what they stand for and what sets them apart in the workplace or industry. Participants will leave with a defined leadership narrative that resonates with both internal teams and external stakeholders.

Communicating Your Brand Consistently
Consistency is critical to building trust and recognition in personal branding. This module focuses on how managers and leaders can align their verbal and non-verbal communication across various platforms and contexts. Participants will explore techniques for tailoring their messaging to different audiences while staying true to their core values and vision. From team meetings to industry events, participants will learn how to project confidence and credibility. Additionally, they will discover tools to ensure consistency in written communication, presentations, and visual materials. By the end, participants will have a roadmap to create cohesive and authentic interactions that reinforce their personal brand.

Leveraging Digital Presence for Branding
In today’s digital age, a professional’s online presence is as critical as their offline reputation. This module equips participants with the skills to strategically build and manage their digital brand. Participants will learn how to optimise social profiles, share thought leadership content, and engage with online communities relevant to their industry. Emphasis is placed on leveraging social media to amplify their professional narrative while avoiding common pitfalls. This module also covers maintaining a professional online image that aligns with their leadership persona and organisational goals. By the end, participants will understand how to position themselves as respected voices in their field through digital platforms.

Building Influence and Trust
Authenticity and trust are at the core of a successful personal brand. This module teaches managers and leaders how to develop and maintain trust with colleagues, stakeholders, and industry peers. Participants will explore the importance of emotional intelligence, active listening, and relationship-building in fostering credibility. The module also introduces strategies for demonstrating integrity and aligning actions with words. Through structured discussions, participants will gain insights into managing difficult conversations and navigating conflicts without compromising their personal brand. By the end, participants will be equipped with practical tools to enhance their influence and foster lasting professional relationships.

Aligning Personal Branding with Organisational Goals
Personal branding doesn’t exist in isolation; it must align with the broader organisational vision. This module helps participants integrate their personal branding efforts into their company’s culture and goals. Participants will learn how to position themselves as leaders who embody the organisation’s values while showcasing their individuality. The module covers strategies for contributing to organisational success through thought leadership, innovation, and strategic collaboration. By aligning personal branding with organisational goals, participants will enhance their professional visibility while strengthening the reputation of their company. This alignment ensures they are seen as valuable assets both internally and externally.