Target Audience

Directors, Business owners, Sales Managers and Marketing Specialist
Programme Standards

- Maximum 8 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR495 ex VAT per participant.
Guerilla Marketing Masterclass

This programme enables marketers to use innovative cost effective marketing strategies to reach segments of the market otherwise being serviced by rivals.
Topics Covered

Introduction to Guerrilla Marketing
This module introduces the core principles of guerrilla marketing, emphasising its roots in creativity, surprise, and unconventional tactics. Participants will learn how guerrilla marketing differs from traditional marketing and why it’s particularly effective for small businesses and startups with limited budgets. The module will explore the history and evolution of guerrilla marketing, setting the stage for deeper dives into its various techniques. By the end of this module, participants will understand the foundational concepts and be inspired by real-world examples of successful guerrilla campaigns.

Understanding Your Target Audience
Knowing your audience is crucial in guerrilla marketing. This module focuses on audience segmentation, understanding consumer psychology, and identifying pain points. Participants will learn how to create detailed buyer personas and how to craft messages that resonate with specific demographics. The module will cover the importance of empathy in marketing and how to use audience insights to develop creative and impactful guerrilla strategies. By understanding their target audience deeply, participants will be better equipped to design campaigns that capture attention and drive action.

Ideation and Creative Strategy
Creativity is the heart of guerrilla marketing. In this module, participants will engage in brainstorming sessions and learn various techniques for generating innovative ideas. The module will cover how to turn these ideas into actionable strategies, considering factors like budget, timing, and context. Participants will also explore the role of storytelling in guerrilla marketing and how to craft compelling narratives that stick with the audience. 

Low-Cost, High-Impact Tactics
This module dives into specific guerrilla marketing tactics that require minimal financial investment but can yield significant results. Participants will explore techniques like street marketing, flash mobs, viral videos, and ambient marketing. The module will highlight the importance of location, timing, and audience engagement in executing these tactics. Participants will also learn how to leverage social media to amplify their campaigns. By the end of this module, participants will have a toolkit of practical, low-cost strategies that they can implement in their own marketing efforts.

Executing a Guerrilla Marketing Campaign
Execution is key to the success of any guerrilla marketing effort. This module provides a step-by-step guide to planning and launching a guerrilla marketing campaign. Participants will learn about the importance of timing, logistics, and coordination in executing a campaign. The module will cover how to deal with potential challenges, including legal and ethical considerations and related risks. Participants will also learn how to measure the effectiveness of their campaigns using various metrics. 

Leveraging Digital Platforms 
This module focuses on how to integrate digital strategies with traditional guerrilla tactics. Participants will learn how to use social media, influencer marketing, and content creation to enhance their campaigns. The module will also cover the importance of SEO, online communities, and user-generated content in guerrilla marketing. 

Analysing and Measuring Success
Measurement is essential to understand the impact of guerrilla marketing campaigns. This module is focused on analysing campaign performance using both quantitative and qualitative methods. Participants will learn about key performance indicators (KPIs) specific to guerrilla marketing, including brand awareness, social media engagement, and customer feedback. The module will also cover how to conduct post-mortem analyses to identify strengths and areas for improvement. By the end of this module, students will be equipped to evaluate the success of their campaigns and apply these learnings to future efforts.