Target Audience
Business Owners, Directors, Head of Departments and anyone who wants a thorough understanding of Economics in managing, leading and making decisions with a positive value creation in an organisation. Programme Standards
- Maximum 8 attendees - 30 days of one to one support - E-Booklet - Programme director/s with at least a Masters Degree in the subject and ten years or more working experience - Convenient morning timings or in-house at any time for a minimum of two bookings - Can be configured to address a number of professions and industry sectors - Via Skype Interactive Environment - Available in-house for a minimum of two bookings at no extra cost Price
EUR495 ex VAT per participant. Service Warranty
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Economics for Leadership and Management Masterclass
This 11-module masterclass is designed for leaders and managers who wish to deepen their understanding of economic principles and apply them to enhance business strategy and decision-making. The course will cover microeconomics, macroeconomics, fiscal policy, investing, and economic reasoning in creating company value. Topics Covered
Introduction to Microeconomics This module introduces the fundamental concepts of microeconomics, focusing on how individuals and businesses make decisions. Topics include demand and supply analysis, price determination, elasticity, and market equilibrium. Participants will explore how consumer behavior impacts business strategy and learn to apply economic tools to optimize resource allocation and pricing strategies. Market Structures and Competition Understanding different market structures is crucial for strategic decision-making. This module covers perfect competition, monopoly, oligopoly, and monopolistic competition. Leaders will learn how to identify the market structure their business operates in and develop strategies to enhance competitive advantage, manage pricing, and anticipate competitor actions. Macroeconomic Fundamentals This module provides an overview of macroeconomic principles, including GDP, inflation, unemployment, and economic growth. Leaders will gain insights into how macroeconomic trends and indicators influence business environments and strategic planning. Emphasis will be placed on interpreting economic data and understanding the business cycle. Fiscal Policy and Its Impact Explore the role of government in the economy through fiscal policy. This module examines how government spending, taxation, and budget deficits affect economic activity. Leaders will learn to assess the impact of fiscal policy on business operations, investment decisions, and long-term strategic planning, focusing on navigating regulatory environments. Monetary Policy and Central Banking Monetary policy, conducted by central banks, influences interest rates and money supply. This module covers the tools of monetary policy, including open market operations and reserve requirements. Leaders will understand how monetary policy affects inflation, borrowing costs, and economic stability, and how to leverage this knowledge for strategic financial planning. Investment Economics Investment decisions are crucial for long-term business growth. This module explores the economic principles underlying investment, including risk assessment, capital budgeting, and return on investment. Leaders will learn to evaluate investment opportunities, optimize capital allocation, and understand the economic implications of investment choices. International Economics and Trade Globalisation and international trade impact every business. This module covers the benefits and challenges of international trade, exchange rates, and trade policies. Leaders will learn how to navigate global markets, manage currency risk, and develop strategies for international expansion, taking into account economic interdependencies and trade agreements. Economic Reasoning and Decision Making Economic reasoning provides a framework for making informed decisions. This module introduces cost-benefit analysis, opportunity cost, and marginal analysis. Leaders will develop skills to apply economic reasoning to business problems, enhancing their ability to make strategic decisions that maximise value and efficiency. Behavioural Economics and Leadership Traditional economic models assume rational behaviour, but real-world decisions are often influenced by psychological factors. This module explores behavioural economics, including biases and heuristics that impact decision-making. Leaders will learn how to identify and mitigate these biases to improve strategic thinking and leadership effectiveness. Value Creation and Economic Profit Creating value is central to business success. This module examines the concept of economic profit, differentiating it from accounting profit. Leaders will learn how to measure and maximize economic profit through effective resource allocation, innovation, and strategic initiatives that drive sustainable value creation. Corporate Strategy and Economic Analysis Economic analysis is essential for developing robust corporate strategies. This module integrates economic principles with strategic management, focusing on market positioning, competitive advantage, and strategic investment. Leaders will learn to use economic tools to analyze market conditions, forecast trends, and make strategic decisions that align with organizational goals. |