Target Audience

Directors, Business Development Managers and Entrepreneurs.
Programme Standards

- Maximum 6 attendees
- 30 days of one to one support
- Handouts
- Programme director/s with at least a Masters Degree in the subject
- Convenient morning timings or in-house at any time for a minimum of two bookings
- Can be configured to address a number of professions and industry sectors

Price

EUR248 ex VAT per participant.
Customer Retention Strategies Workshop
​
By focusing on these key topics, participants can develop the knowledge, skills, and attitudes necessary to retain clients and develop new business within any organisation.
Topics Covered
​

 1. Loyalty Programmes with Family and Friends Inclusion
Loyalty programmes are essential for retaining customers, but their value multiplies when extended to family and friends. Offer discounts, points, or exclusive rewards not only to the primary customer but also to their close network. This strengthens the customer’s emotional connection to your brand and widens your reach. Attendees will learn how to design scalable and cost-effective loyalty programmes to leverage this potential.

2. Repeat Purchase Incentives
Reward customers for repeated purchases with personalised offers, cashback, or exclusive access to new products. Use purchase history to customise these incentives, making them relevant and appealing.  This builds anticipation and encourages consistent engagement.

3. Specialised Value-Added Services for Repeat Customers
Go beyond discounts by offering premium services to repeat customers. This could include free consultations, priority support, or complimentary customisation options. Such specialised offerings create a sense of exclusivity and make customers feel valued, encouraging long-term relationships.

4. Proactive Communication and Engagement
Retain customers by proactively engaging with them through personalised emails, updates, or reminders. Celebrate milestones like birthdays or anniversaries with special offers. Additionally, managers will learn how to utilise CRM systems to automate and personalise communications effectively.

5. Feedback-Driven Improvements
Actively seek customer feedback through surveys or reviews and use it to implement meaningful changes. Demonstrating that you value and act on feedback can transform dissatisfied customers into loyal advocates. Managers will practice effective methods for collecting and acting on customer insights during the workshop.