Search Engine Optimisation for Marketers (non-Technical) Masterclass
Marketing directors, managers and executives, business owners and directors who want a head start in the field of digital marketing.
- Maximum 8 attendees
- 30 days of one to one support
- Programme director with at least a Masters Degree in the subject
- Convenient afternoon timings or in-house at any time
- Can be configured to address a number of professions and industry sectors
Understanding the fast evolving industry
How is the SEO and digital marketing industry evolving and how is it impacting the traditional channels from a client point of view.
Social Media in modern market communication
Understanding the role of social media in a modern marketing communication mix where buying decisions are highly influenced by social media exposure.
Content vs Adverts
The net distinction and scope of content vs adverts and their role in the social media communication game.
Landing page optimization
How to create a landing page to optimize interaction smack in the face of the client to take him to the next step in the sales channel.
What works or does not work in the SEO and digital marketing field and how to have a strategy to address the channelling of more hot leads into the sales funnel.
Market Research in the digital scenario
How to drill behind your opponents and competitors strategies in a legitimate way and discover how clients are changing their buying patterns.
Being one step ahead
How to stay one step ahead in the marketing game and push more clients in to the sales funnel in a cost effective way.
What’s your inbox?
Understanding the new role of inbox communication in the modern digital age of multi inbox personalities.
Multi platform messaging
How to use multi messaging communications in order to gain the upper hand in persuasive logic in digital marketing using multi communication platforms.
How to use mobile adverts and communicate in the pockets of your target client case.
Measuring the online performance in Euros and leads into your sales funnel.
ROI and SEO/Digital Marketing
How to measure the Return On Investment in the digital marketing environment and create a yardstick to justify or fine tune the investment thereof.
SEO/Digital Marketing at Boardroom level
How to bring SEO and digital marketing speak in the boardroom and get your directors/business owners to understand the new business paradigm.
Creating a strategy to SELL
How to use a use SEO and digital marketing to sell rather then have a 'nice' web site or the biggest number of 'Likes'.