E-mail Marketing Masterclass
Sales persons in any trade and profession wanting to understand the intricacies of selling professionally
- Maximum 8 attendees
- 30 days of one to one support
- Programme director with at least a Masters Degree in the subject
- Convenient afternoon timings or in-house at any time
- Can be configured to address a number of professions and industry sectors
EUR319 ex VAT
Defining an E-mail/SMS strategy
Review of what are the key ingredients in an e-mail marketing strategy and how to address them in a comprehensive way.
Segmenting Your Audience
How to segment and audience with specific absorbing content that is programmed to increase your 'read-rate' and 'action-rate'.
Building a Client Database
How to build a client database from scratch and use it to create and grow the business in a legal and legitimate way.
Planning a Campaign
How to plan and execute a campaign with a limited budget and human resources that actually creates high 'action-rates'
Cloud vs Box Solutions
Review of technical solutions which are available off the shelf or that can be customised without any in dept technical know how.
Human and Technical Pitfalls to Avoid
What mistakes to avoid at human and technical level when using e-mail marketing.
Measuring Campaign Success
How to measure campaign success and return on investment for a e-mail marketing campaign.