How can you reach an audience with a multimedia message? Obviously e-mail.
E-mail marketing is flexible, cheap and measurable. The challenges are in building a database of target audience and potential clients. This is a relative problem worth tacking using the same tools of the game to attract new clients but in a different scenario.
E-mail marketing is also riddled with the problem of unsolicited messages.
So what does it take to have a successful e-mail marketing programme?
You need to know what you want out of the programme. Useless to send messages without a defined scope.
You need to build an audience that is motivated to listen - have you heard with e-mail hypnosis? Hmmmm then you need to discover it!
Define your message clearly, attractively and provocatively - it works!
Yes if you cannot measure it you cannot control it!
"A message, is as good as it's outcome!"
Managing Director and Chief Programmes Officer based in Malta and an avid entrepreneur who likes sharing his expertise in various fields with people from all walks of life.
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