Trade fairs or trade events and conferences offer a good platform to market your operation on a B2B level. However that costs money. An alternative is dynamic participation whereby as a participant you network intensively with other attendees and keep an ear of what competition is doing.
But with the thousands of events held each year where do you start?
1-Start with events for your clients.
So if you are selling stationery you do not attend a stationery event but an HR event or a Office Technology event to network with potential buyers.
2-Business cards work
You get to remember the name of the person if you have a good memory. If not business cards are easy to give out and collect. Another useful tool is a guest book and ask them to write their name on a fresh page.
3-Hover around and introduce yourself
This is tricky! How much do you want to push yourself. The art of networking where it matters is essential. We will write a blog entry on this in the coming days.
4-You need two pockets
This is funny but amazing how sleek you can look when after you greet someone you dip your left hand in your pocket and present your card to his right hand. You take his or her card with your right hand and deposit it in you right pocket. Else you may end up giving a new guest card to to potential contact.
"Networking is an essential part of building wealth."
Managing Director and Chief Programmes Officer based in Malta and an avid entrepreneur who likes sharing his expertise in various fields with people from all walks of life.
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