Brands conjure specific impressions on consumers. So we do with people around us. In management we are a micro brand. People whom we manage and people around them conjure an image when they hear our name, meet with us or how they perceive what we do and don't do.
Personality branding is a must in career development and we have to acknowledge that the brand 'me' is a powerful ingredient in our career development.
Question is - How do I brand myself for career prosperity?
1-Be yourself bearing in mind that what you do and don't do is being perceived by people around you and beyond you via social media. Thus what you and people around you post on social media will affect your future prospects in career development.
2-Brand your actions towards a purpose. Extra curricula activities, social interactions and being in the right 'crowd' is crucial. So is personal development, training and development at both academic and non-academic level.
3-Embrace change because the only thing constant is change so you might just want to 'exploit' change your way. You need to watch the writing on the wall and move along before the next wave is full up.
4-Be consistent and natural in what you do so you are at ease in constructing your own brand. Branding is an evolution made up of action, inactions and perceived projections over time.
“I feel that luck is preparation meeting opportunity.”
- Oprah Winfrey
Managing Director and Chief Programmes Officer based in Malta and an avid entrepreneur who likes sharing his expertise in various fields with people from all walks of life.
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